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Visual Branding
Conceptualization
visual branding project for a fictional store. the story and store are made up by me, illustrations used are credited to canva.com. the mark and the typographic logo were created by me. in this project i wanted to showcase the fantasy and otherworldly character of the store.
word cloud created for the brand
about the store
philosphy of the company
options for the name of the company
historical reference board
contemporary reference board
type explorations for the typographic logo
logotype development
final logotype
inked, rustic font
color palette
mark skeleton
crystal + fox
colored mark
secondary type
image style for posters and other graphics
potion bottles
brand applications
wooden boxes
wax seal
paper for packaging
sign board
cards
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