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Visual Branding
Conceptualization

visual branding project for a fictional store. the story and store are made up by me, illustrations used are credited to canva.com. the mark and the typographic logo were created by me. in this project i wanted to showcase the fantasy and otherworldly character of the store.
word cloud created for the brand



about the store


philosphy of the company
options for the name of the company



historical reference board


contemporary reference board


type explorations for the typographic logo


logotype development

final logotype

inked, rustic font

color palette



mark skeleton
crystal + fox


colored mark



secondary type


image style for posters and other graphics


potion bottles
brand applications



wooden boxes


wax seal


paper for packaging



sign board
cards



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